Why Create a Career Site? Tips and Examples

A career site, or career page, is a platform that brings together all of a company's job postings. Having become essential for businesses and valued by candidates, the career site not only centralizes job offers but also improves the candidate experience and highlights the employer brand.

Need to create a career site for your company? JobAffinity explains why you should create a dedicated recruitment site and how to make your showcase successful, with examples of model career sites.

What is a career site?

A career site is an online platform dedicated to a company's recruitment, centralizing all information about available job postings, the company's culture, and the application process. Very useful for recruiters, these career pages also represent a strategic tool for reflecting the company's identity, with the goal of attracting qualified talent.

The career site thus brings together all of the company's job offers, accompanied by detailed descriptions of positions, missions, and required skills. It therefore offers a quick and easy way for candidates to access a company's offers and apply without friction to positions that interest them.

Similarly, the career site aims to enhance the employer brand, that is, the company's values, mission, and work environment, to make it as attractive as possible in the eyes of candidates. Finally, such a site allows for sharing employee testimonials, photos, videos, or content that illustrates daily life within the organization and contributes to this enhancement.

Why has creating a career site become essential?

The career site aims to address two major current challenges in corporate recruitment: the talent shortage and recruitment difficulties. Application abandonment, lack of engagement and communication from the company, decentralization of offers, or lack of information—the absence of an attractive central platform prevents companies from finding the right talent to expand their team and develop their business.

The career site, offering a unified showcase optimized for the application experience, makes it easier to attract qualified candidates, retain their attention, and make a difference in a very competitive context.

What are the benefits of a career site?

A properly designed and maintained career site can be a real recruitment lever to attract the best talent and optimize their candidate experience, but also to strengthen the company's image by making it more attractive.

• Optimization of the recruitment process: the career site allows for the dissemination of all available job postings on a single page, uniformly indicating all the information needed to apply. This ensures optimal centralization of candidate information (CV, contact), facilitates communication between recruiters and talent, and reduces recruitment costs and delays.

This optimization particularly involves using recruitment software, which brings together all applications and allows for quick sorting. A huge time-saver for recruiters and HR departments!

• Improvement of the candidate experience: by offering a centralized and attractive platform, qualified talent can more easily find the offer that interests them and apply in just a few clicks. Moreover, with a complete career site, candidates can quickly judge the seriousness of your company.
• Improve your employer brand: by highlighting your values, your mission, your company culture, news, and existing teams, you enhance your employer brand and reflect a dynamic and positive image to candidates. Don't hesitate to tell the company's story, anecdotes, or even the vision for the future.

What main elements should a career page contain?

To encourage talent to apply, a career page must clearly present the company, reflect its identity, facilitate the application process, ensure intuitive navigation on desktop and mobile, and indicate social networks.

• Clearly present the company: the career site is often the first impression of the company that candidates will have. It is therefore particularly important to take care of the aesthetic and informational presentation of the pages. To retain their attention and make them want to project themselves and apply, you must integrate into your career page elements that tell and highlight your company (origin, ambitions, culture, setting, etc.). Also remember to indicate all social networks used: Meta, Twitter, LinkedIn, YouTube, etc.
• Offer transparent, easily accessible, and up-to-date job postings: a career site that contains obsolete offers, in which it is difficult to find the relevant job offer, with a lack of information or a long or complicated application process will discourage talent and harm your recruitment. To attract qualified candidates and encourage them to apply, you must ensure that your site is up to date, that job offers are precise, complete, and easy to find. Indeed, according to a study by the European Barometer 2023 on the candidate experience, 91% of European companies do not properly communicate essential details such as salary or the possibility of remote work.
• Offer intuitive navigation: having an ergonomic, fast career site with filter options and adapted to a mobile version will guarantee a good user experience and encourage them to explore opportunities and apply. Recruitment can be very long (12 weeks according to an APEC study from 2024), candidates now expect more speed from recruiters, indicating a clear need for an optimized application process.
• Add testimonials and multimedia content: using employee testimonials or presenting teams through photos, interviews, or videos of internal events creates a bond of trust with future candidates. However, according to an icims study from 2023, only 3.9% of job descriptions on career sites include video resources. Yet, having the opinions and experiences of employees can encourage and reassure a candidate to apply.
• Have a dedicated candidate space: having a candidate space on your career site allows candidates to create their profile and save their CV, to continue applying quickly during a next connection if they cannot finalize their application at time T. This also allows candidates to follow their applications transparently and receive personalized notifications, improving the employer brand.

How to create a career site?

To create a career site, you must first clearly define your needs and objectives (message to convey, image to reflect, potential talent targeted, etc.). Then, you must choose the method and technology to implement it, and finally, you must distribute your website to potential candidates (marketing, natural referencing, etc.).

You can create a career site in two ways: by yourself or through a web agency. Going through experts, as with our HR web agency Paradisiak, saves you an enormous amount of time and ensures you get a showcase that meets all recruitment challenges: intuitive site, transparent job offers, simple and fast application process.

Where creating a career page yourself requires many resources and a huge time investment, using a web agency and recruitment software, like our JobAffinity ATS, allows you in particular to automate many time-consuming tasks related to managing a career site: site design, dissemination and updating of job offers, creation of a candidate space, centralization of applications, CV sorting, communication with candidates, etc.

In a context of strong competitiveness between companies to attract the best talent, equipping yourself with software such as JobAffinity becomes a necessity and above all obvious. Discover everything about our recruitment software designed by recruiters, for recruiters.

Examples of original career sites to inspire you

Many companies have understood the importance of the career site and use it as a real lever to attract talent and stand out from the competition. Discover 4 original career sites to inspire you and encourage you to quickly create your own, in your image.

Picard

Picard's career site reflects a strong employer brand by highlighting values such as inclusivity, diversity, and quality, and emphasizing internal mobility opportunities. On their site, we find a section dedicated to their HR, societal, and environmental commitments, showing their responsible approach. In addition, video testimonials from employees illustrate career paths within the company, helping candidates project themselves within the company.

Picard's job offers are well highlighted on the career site and can be easily filtered: keywords, job type, working time, contract types, etc. There is also a simplified application option to facilitate and improve the candidate experience.

Saint Michel

Saint Michel's career page reflects the company's identity very well, using the same graphic identity and ensuring a family and artisanal atmosphere. The site gets straight to the point, with the direct display of recent job offers and the ability to perform a filtered search to find and target relevant offers.

The employer brand section shows a humorous tone with the slogan "Apply! We promise we won't bite" accompanied by a team photo, effectively reflecting the friendly work atmosphere that candidates can expect within the company. Written testimonials are also highlighted, always with a touch of humor, allowing potential candidates to project themselves into Saint-Michel's work environment.

These important elements of the career site contribute to presenting Saint-Michel as an authentic company, valuing its employees and offering a warm and engaging work environment.

Yves Rocher

On its career site, Yves Rocher immediately presents values of modernity and customer satisfaction, asserting itself as the French people's favorite brand. A presentation video gives a lot of dynamism to the site to attract profiles in the same logic. The page also highlights strong values such as environmental impact and energy security.

For this Yves Rocher career site, the emphasis was placed on the group, the profiles sought, the values, the opportunities offered to young people in apprenticeship. Job offers are visible secondarily, with a dedicated page where it is possible to filter by job, contract, or geographic location.

Quick

On Quick's career site, we quickly find a young and dynamic atmosphere, with a team photo of young people in action, while maintaining a professional tone. The site offers a section allowing candidates to discover the different professions, with an emphasis on young talent.

Quick's career web page also includes a section that explains the brand's recruitment process, with the different stages, to offer maximum transparency to candidates. A page dedicated to job offers still shows a dynamic focused on young talent, with the ability to filter the search.

ConclusionA career site is thus an essential strategic resource for the company, centralizing job offers, optimizing the candidate experience, and reflecting its culture and values. If you want to create the best career site and, request a demonstration of our JobAffinity software and discover how to significantly improve your company's attractiveness.