Why Create a Career Site? Tips and Examples

The career site, or career page, is a platform that brings together all of a company's job offers. Having become essential for companies and valued by candidates, it not only centralizes job offers but also improves candidate experience and highlights the employer brand.

Need to create a career site for your company? Jobaffinity explains why to create a dedicated recruitment site and how to succeed with your showcase, with examples of model career sites.

What is a Career Site?

The career site is an online platform dedicated to a company's recruitment, centralizing all information about available job offers, the company's culture, and the application process. Very useful for recruiters, these career pages also represent a strategic tool to reflect the company's identity, with the goal of attracting qualified talent.

The career site thus brings together all of the company's job offers, accompanied by detailed descriptions of positions, missions, and required skills. It offers a quick and easy way for candidates to access a company's offers and apply without friction to positions that interest them.

Similarly, the career site aims to promote the employer brand, that is, the company's values, mission, and work environment, to make it as attractive as possible. Such a site also allows sharing employee testimonials, photos, videos, or content illustrating daily life within the organization.

What Main Elements Should a Career Page Contain?

To encourage talent to apply, a career page should clearly present the company, reflect its identity, facilitate the application process, ensure intuitive navigation on all platforms, and indicate social networks.

• Clearly present the company: the career site is often the first impression candidates will have. Special care must be taken with aesthetic presentation and information (origin, ambitions, culture, work environment). Remember to indicate your social networks: LinkedIn, YouTube, etc.
• Offer transparent, easily accessible, and up-to-date job offers: an obsolete or poorly structured career site discourages talent. Offers must be clear, precise, and up-to-date. A study from the 2023 European Barometer shows that 91% of companies don't properly communicate essential details like salary or remote work.
• Offer intuitive navigation: an ergonomic, fast, mobile-friendly site improves user experience. According to an APEC study, recruitment can last up to 12 weeks: the speed and fluidity of the candidate journey become crucial.
• Add testimonials and multimedia content: this humanizes the company and allows candidates to better envision the internal culture.

How to Create a Career Site?

To create a career site, define your needs and objectives: message to convey, image to reflect, target talent. Then, choose the method and technology to implement it, then distribute your site to candidates (marketing, SEO, etc.).

You can create a career site in two ways: by yourself or through a web agency.

Going through experts, like our HR web agency Paradisiak, saves you a lot of time and ensures a showcase adapted to recruitment challenges: intuitive site, transparent offers, simple and fast process.

Creating a career page alone requires a lot of resources and time. Using a web agency and recruitment software, like Jobaffinity, allows automating tasks related to career site management: design, distribution and updating of offers, creating a candidate space, centralization, resume sorting, and communication.

In a context of strong competition to attract the best talent, equipping yourself with a tool like Jobaffinity becomes obvious. Discover our software designed by recruiters, for recruiters.

Examples of Original Career Sites to Inspire You

Many companies have understood the importance of the career site and use it as a lever for attractiveness. Here are four inspiring examples:

Picard

Picard's career site reflects a strong employer brand, highlighting values like inclusivity, diversity, and internal mobility. A section dedicated to their HR, societal, and environmental commitments underlines their responsible approach.

Saint-Michel

Saint-Michel relies on authenticity and proximity. Their career site features employee portraits and consistent visual content, allowing candidates to envision themselves in their friendly work environment.

Yves Rocher

Yves Rocher's career site highlights modernity and customer satisfaction. A presentation video reinforces the dynamic, and sections on values, environmental impact, and opportunities for young people reflect clear positioning.

Quick

Quick's career site stands out with its young and energetic tone, highlighting jobs and young talent. Transparency in the recruitment process and a page of filterable offers strengthen candidate trust.

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Conclusion: The career site is an essential strategic resource. It centralizes job offers, optimizes candidate experience, and reflects the company's culture and values.

To create the best career site, request a demonstration of Jobaffinity software and discover how to improve your company's attractiveness.